Sex & Action Campaign introduces a competition task of finishing the design of a comic strip with an intimate lifelike situation. This booster of sexual health education sets a relaxed atmosphere and thus helps in addressing difficult subjects around sexuality.  

The campaign concept targets 9th graders within sexual health classes at Finnish school. The first part of the campaign, a comic strip competition, offers an opportunity to apply information gained through education and to deal with an intimate situation, which to most pupils is interesting, but has not yet occurred. Even if the competition task is not taken seriously, brainstorming for the comic's story and design in a group of 2 to 4 absolves the atmosphere for talking openly about sexually related issues. These conversations will also help the teacher to identify essential knowledge gaps and problematic attitudes within the class.
The purpose of the competition aspect is to give the pupils extra motivation for finishing the task. It will also connect the peers into a national campaign as the competition's results are shared in an educational booklet and a web page. Depending on the sponsors of the campaign the results could also be used for promotional material in their own campaigns and as an indirect survey to monitor the thematics and trends concerning the current youth population.
The task itself is to come up with a story and a dialog to fit the pre-made 5-frame comic strip. Participants are allowed to do any alterations they see fit and can do by drawing and coloring. The best compositions are rewarded with a price. The Sex & Action Campaign concept is an effort to increase open discussions about sexuality and to offer a fluent conversation starter in a formal environment like the school. The comic can also prove to be a good tool for self-expression to those who otherwise find it difficult to encounter issues of sexuality. Trough Sex & Action Campaign all pupils are encouraged to interact, communicate and make their thoughts heard.